Instagram Features
Instagram Direct allows you to connect with your customers through one of the world's most popular social platforms. Orki uses Meta's Instagram Messaging API to power your Instagram DM automation.
Sending Messages
Text Messages
Send text messages to customers who have initiated a conversation with your business.
| Feature | Supported |
|---|---|
| Plain text | Yes |
| Emojis | Yes |
Instagram has a 24-hour messaging window. You can only send messages to users who have messaged you within the last 24 hours.
Learn more about Instagram messaging
Media Messages
Share visual content with your Instagram audience.
| Media Type | Supported | Notes |
|---|---|---|
| Images | Yes | Standard image formats |
| Videos | Yes | Standard video formats |
| Audio | Yes | Voice messages |
| Documents | No | Not supported by Instagram API |
Instagram only supports one media attachment per message.
Learn more about media messages
Generic Template (Carousel)
Send rich card templates with images, titles, and buttons for an engaging experience.
| Feature | Details |
|---|---|
| Template type | Generic |
| Maximum cards | 10 |
| Card components | Image, title, subtitle, buttons |
| Button types | Web URL |
| Max buttons per card | 3 |
Learn more about generic templates
Receiving Messages
Orki processes incoming Instagram DMs through Meta's webhook system.
Supported Incoming Message Types
| Message Type | Supported | Notes |
|---|---|---|
| Text | Yes | Regular text messages |
| Image | Yes | Photo attachments |
| Video | Yes | Video attachments |
| Audio | Yes | Voice messages |
| Story replies | Yes | When users reply to your stories |
| Story mentions | Yes | When users mention you in their stories |
| Post/Reel shares | Yes | When users share your content |
| Reply messages | Yes | Context preserved with original message |
| Stickers | Partial | Marked as "unsupported content" with placeholder text |
Learn more about receiving messages
Message Echoes
When messages are sent from the Instagram app directly (not through Orki), they are captured and synced to your conversation history.
| Feature | Supported |
|---|---|
| Echo detection | Yes |
| Status sync | Yes |
Read Receipts
Track when customers have seen your messages.
| Feature | Supported |
|---|---|
| Read receipts | Yes |
Typing Indicators & Seen Status
| Feature | Supported | Description |
|---|---|---|
| Typing indicator | Yes | Show "typing..." to customers |
| Mark as seen | Yes | Automatically mark messages as seen |
Learn more about sender actions
What We Don't Currently Support
The following Instagram features are not yet implemented in Orki:
| Feature | Status | Notes |
|---|---|---|
| Quick replies | Not supported | Predefined response buttons |
| Ice breakers | Not supported | Conversation starter prompts |
| Persistent menu | Not supported | Always-visible menu options |
| Private replies | Not supported | Reply privately to public comments |
| Reaction messages | Not supported | Emoji reactions to messages |
| One-time notification | Not supported | Re-engagement notifications |
Platform Comparison: WhatsApp vs Instagram
| Feature | ||
|---|---|---|
| Text messages | Yes | Yes |
| Images | Yes | Yes |
| Videos | Yes | Yes |
| Audio | Yes | Yes |
| Documents | Yes | No |
| Stickers (receive) | Yes | Partial |
| Location (receive) | Yes | No |
| Carousels | Yes (10 cards) | Yes (10 cards) |
| Interactive buttons | Yes | No |
| List messages | Yes | No |
| Template messages | Yes | No |
| Typing indicators | Yes | Yes |
| Read receipts | Yes | Yes |
| Story interactions | N/A | Yes |
| Message replies | Yes | Yes |
| 24-hour window | Yes* | Yes |
*WhatsApp requires template messages to initiate conversations outside the 24-hour window.