Marketing Overview
Orki gives you two ways to send outbound WhatsApp messages to your customers: Broadcasts for quick, ad-hoc sends and Campaigns for planned, large-scale marketing.
Both approaches require approved WhatsApp templates. You cannot send freeform messages to customers who haven't messaged you within the last 24 hours -- this is a Meta policy enforced across all WhatsApp Business accounts.
Broadcasts
Broadcasts are one-time sends of an approved template to a list of recipients. They are designed for quick, ad-hoc communication.
- Send to up to 200 recipients at once
- No scheduling -- messages are sent immediately
- Add recipients manually, via table entry, or by uploading an Excel file
- Map template variables to customer data or fixed values
- New customers are automatically created when you send to unknown numbers
Common use cases:
- Flash sale announcements to a small VIP list
- Appointment reminders
- Quick updates to a specific group of customers
- Testing a template before launching a full campaign
Campaigns
Campaigns are scheduled, large-scale broadcasts that support audience filtering, time slots, rate limiting, and A/B testing.
- No recipient limit -- send to thousands of customers
- Target audiences using segments, tags, attributes, and engagement filters
- Schedule delivery within specific time slots and days of the week
- A/B test multiple templates to find what works best
- Retarget non-responders from previous campaigns
- Track delivery, read, and response rates with built-in analytics
Common use cases:
- Ramadan or seasonal promotions
- Product launch announcements
- Re-engagement campaigns for inactive customers
- Drip-style messaging across multiple time windows
Broadcasts vs Campaigns
| Feature | Broadcasts | Campaigns |
|---|---|---|
| Max audience | 200 recipients | Unlimited |
| Scheduling | Immediate only | Scheduled with time slots |
| Audience selection | Manual entry or Excel upload | Segments, filters, retargeting |
| A/B testing | No | Yes (multiple templates) |
| Rate limiting | No | Yes (messages per minute) |
| Analytics | Basic send status | Full funnel (sent, delivered, read, responded) |
| Retargeting | No | Yes (target non-responders) |
| Best for | Quick, small sends | Planned, large-scale marketing |
Getting Started
- Create a template -- You need at least one approved WhatsApp template before you can send anything. See WhatsApp Templates.
- Send a broadcast -- For a quick send to a small group, see Sending Broadcasts.
- Run a campaign -- For scheduled, large-scale sends, see Campaigns.
Start with a broadcast to a small test group before launching a campaign to thousands of customers. This lets you verify your template, variable mappings, and AI agent context before going big.
Next Steps
- WhatsApp Templates -- Create and manage message templates
- Sending Broadcasts -- Send to up to 200 recipients instantly
- Campaigns Overview -- Plan and schedule large-scale marketing
- Campaign Analytics -- Track performance and retarget